Points Business Solutions is a powerful marketing tool that uses the lure of global loyalty programs to grow your business. This collection of informative and how-to articles provides all the education and inspiration you’ll need to get Points Business Solutions working for you.
Part 1: Why loyalty partnerships work
Read our research that shows how shoppers will change their habits to collect points/miles.
Use Points Business Solutions to attract shoppers, guide purchasing, and win long-term loyalty.
Learn why nothing beats a loyalty program for increasing basket size and encouraging repeat visits.
Understand what motivates loyalty program members so you can implement a program that satisfies.
Part 2: An introduction to Points Business Solutions
Whether you’ve recently joined or are discovering us for the first time, this is the place to begin!
Find out how loyalty shapes consumer behavior and how you can tap into that power.
Get an in-depth look at how the program offers choice, simplicity, control and cost-effectiveness.
Take a look at the financial advantages of using Points Business Solutions as a marketing tool.
Part 3: The basics of using Points Business Solutions
Master the basics of awarding so you’ll be ready to build out your loyalty program.
See why you don’t have to offer huge awards to maximize the effectiveness of your program.
Walk through each step of a campaign, from determining objectives to evaluating your success.
Points Business Solutions is easy to use — but this guide is here to help in case you need it.
Learn how to achieve a range of goals, from launching a product to motivating employees.
Get a running start with these promo ideas that can be tailored to any business.
Follow these basic marketing principles to help your loyalty program run smoothly.
Part 4: Incorporating Points Business Solutions into your existing marketing
See how to integrate Points Business Solutions with your everyday marketing activities.
Discover some of the ways to use the program to build your client and customer list.
Capture the attention of local, community-minded customers with these tactics.
Integrate Points Business Solutions with Facebook, Twitter, Pinterest and Instagram.