If you’re an avid loyalty rewards collector, you’re probably on the lookout for ways to take your points and miles further. One of our best-kept secrets is using earn malls to grow your balances and loyalty auctions to redeem rewards for unique experiences.

Many people prefer the convenience of online shopping to hitting the mall. But loyalty mavens know that hitting the online earn mall adds even more enjoyment – in the form of extra points and miles earned with every dollar spent.

Earn malls are full of the stores you’re already shopping at – Target, Gap, Sephora, Walgreens – and every purchase you make earns you loyalty currency. Loyalty auctions on the other hand, offer unique ways to spend your rewards by bidding online for prizes like vacation packages, concerts, merchandise, and experiences, using your loyalty rewards as payment if you win.

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Here’s a quick guide to earn malls and loyalty auctions.

Earn malls

Many hotel, airline and other loyalty programs have earn malls, which are a collection of online stores that offer a set number of loyalty points or miles per dollar spent. Earn malls include some of the most popular brands, from department stores, to outdoor equipment to clothing boutiques. The number of points or miles you can earn on each purchase will vary by earn mall and retailer, in some cases reaching as many as 10 points per dollar spent with special promotions.

Shopping through earn malls isn’t much different than general online shopping, except you’re rewarded with more miles and points for your loyalty account. You simply have to sign in with your loyalty program ID and password to start shopping. The rewards you earn are then automatically deposited into your loyalty program account.

Example earn malls and their offerings

Earn mall Retailers Popular brands
American Airlines AAdvantage eShopping Mall 850+ Apple

Best Buy

Neiman Marcus

JetBlue ShopTrue 730+ Nordstrom



United MileagePlus Shopping 850+ Gap


Under Armour

Hilton HHonors Shop-to-Earn Mall 290+ Bed Bath & Beyond

JC Penney


Loyalty auctions

Loyalty auctions are another great feature of being a loyalty program member. The concept is simple; use your points and miles to bid on prizes and experiences. These can include exclusive concert tickets (check out this recent concert experience, available only to Hilton HHonors members), Broadway shows, vacation or spa packages, with the option to buy-now or auction.

Auctions are just about as easy as earn malls, with a little bit of friendly competition thrown in. Keep in mind, you are required to have enough points in your account at the time of bidding, otherwise, you forfeit the prize if you’re the winner. Some auctions won’t even allow members to bid without enough points or miles available.

If you are the winner, you won’t need to worry about processing the transaction. The points or miles are automatically debited from your account and you can go enjoy a night on the town at a Broadway show, or any other experience you choose to bid on.

Sample auctions

Auction Top Auctions
IHG Rewards Club Auctions Tropical beachcomber experience in Honolulu

Exclusive SeaWorld Experience

PGA Tour Getaway

Starwood Hotels SPG Moments Announce “Play Ball” before an MLB game

Behind-the-scenes tickets to the Stanley Cup

VIP Zac Brown Band concert tickets

Delta SkyMiles Experiences Porsche sport driving experience

Movie premiere and after party in LA

Tickets to Broadway’s The Lion King and backstage access to meet Simba

Alaska Mileage Plan Auctions Luxury Dubai Getaway

Fly first class on Russell Wilson’s 12th Fan Airlift

All-inclusive trip to Puerto Vallarta

Now that you’re in on the secret, consider browsing your loyalty program’s earn malls and auctions before your next round of online shopping. You might be surprised by where your points and miles will take you!