Readers of a new report on loyalty solutions providers authored by global advisory firm Forrester Research may spot a familiar name in its pages: Points is featured in Forrester’s “Navigate the Complex Customer Loyalty Ecosystem.” Our organization has always aspired to be seen as a trusted technology solutions provider and thought leader in the loyalty space, and we are proud to be one of the vendors included in this new publication.
Released on July 31, 2014, the report is an updated addition to Forrester’s customer loyalty playbook report series. It examines the topics of tools and technology in the loyalty sphere, and is intended to help guide customer insights professionals through the increasingly complex and ever-evolving loyalty landscape.
“Navigate the Complex Customer Loyalty Ecosystem” includes insights drawn from an analysis of Points’ structure and services, as well as those of other leading loyalty solutions providers. It is Forrester’s most up-to-date resource created to help businesses looking to boost consumer loyalty determine what solutions and providers will best fit their needs.
The full report is available for purchase and download on Forrester’s website.