Question: If someone from the 1950s suddenly appeared today, what would be the most difficult thing to explain to them about life today?
– January 2013 question posted on Reddit
Answer: I possess a device, in my pocket that is capable of accessing the entirety of information known to man. I use it to look at pictures of cats and get in arguments with strangers.
– Top comment discussed by Hilary Mason, keynote speaker at PyCon Canada 2013, Toronto, Ontario
That Reddit post was shared by Hilary Mason’s in her keynote speech at PyCon Canada as one of her favourite posts of all time. In case you’re not familiar with Reddit, it’s a user-submitted social news and entertainment aggregation website. Unlike other news aggregators, however, Reddit provides more than just a snapshot of the day’s entertainment news chosen by an user; it’s a much deeper reflection of what’s important in the hearts and minds of its users.
Getting to the hearts and minds of users is critical whether your business is in media, entertainment or loyalty. And having the right technology like loyalty marketplaces that unite multiple loyalty programs in one platform and the data insights gathered from such unions is a big component in its success. Which brings me back to PyCon – Hilary’s talk reminded me of how, as a leader in loyalty currency management, our use of Python is helping our company create better customer loyalty solutions.
Bringing People, Ideas and Passions Together
We believe the loyalty space needs a digital revolution, and we believe that using Python will help us advance the delivery and functionality of our loyalty program software.
This is where the Python community is so important and why we’re such strong advocates. We want some the smartest, most innovative minds to help us determine what the next-generation loyalty software will look like and how improving customer loyalty is a must in an age inundated with thousands of loyalty programs and a deluge of data.
As Hilary Mason pointed out in her talk, data scientists have been grappling with Big Data for over 133 years. Points and Python programmers are proud extensions of this problem-solving tradition that brings people, ideas and passions together – all of us working towards making great things happen with data.
To all our Pythonistas out there, we’d love to hear from you. What was your PyCon Canada experience like and what talks inspired you? Like keynote speaker Karen Brennan, Assistant Professor of Education at Harvard University, we too are “obsessed with what people do with computers” – in all their shapes, sizes and formats and are likewise inspired by “what people could do with computers.” Loyalty marketplaces are altering the fundamental ways consumers interact with their loyalty programs and only the best user experiences will make this transition a seamless success.