As our Vice President, Marketing, for going on two years, Danielle is in charge of the vision, leadership and development of our marketing department and its teams: Partner Marketing, Product Marketing, Analytics & Insights, Online Demand Generation, Marketing Services, and Corporate Communications. She also flexes her thought-leader muscles in chatting with the press — see some of her recent clips here and here.
Sound like big shoes to fill? Maybe, but if there’s one thing this month’s Featured Pointster knows, it’s fabulous footwear.
What’s your favorite thing about working at Points?
I can’t pick just one. I love that every day is a new challenge. I love how smart and resourceful and creative and committed my team is. I love the passion and dedication that all our Pointsters have for what they do. I love our drive to do everything we can for our partners. And I love the respect and camaraderie that exists throughout the organization.
What are you working on right now?
I can tell you, but I’d have to kill you… 😉 Right now we’re trying to cover a bunch of bases, so that we can deliver the most value possible to our partners in 2016.
Partner Marketing is integrating our entire suite of products across their portfolio marketing calendars; Product Marketing is focused on our Points Travel product and our partnership with Sam’s Club. Analytics & Insights is building cross-partner propensity models and segmentation and helping the Online Demand Generation team with their attribution modelling, and Marketing Services is scaling to accommodate the creative work it takes to deliver on all of our campaign activities.
And that’s only to start — we’re not too busy at all!!!
What three unique things would we find on your desk right now?
A severed head*, silly putty, and five dice.
*Editor’s note: It’s a leftover prop from Halloween. Danielle does not have an actual severed head on her desk.
What’s your favorite place to eat near the Toronto office?
My desk? 😉 I also like the salad bar at the Soho House — tons of really great options.
Tell us something surprising about yourself.
I moved to Toronto from Montreal 22 years ago to attend theatre school at Humber College.
What is the best trip you’ve ever taken?
Definitely my week in Paris — I went on my own, with no plan or schedules. Every morning I’d decide what museum I wanted to visit, what area I wanted to explore, and I did it! I made some really great friends, and got to experience the city like a local.
What is one thing you can’t live without?
I have to pick two: music and books. I have a pretty huge music collection (I had more than 5,000 CDs at one point, now digitized) across all genres. I’ll listen to anything depending on my mood. And books — I always have one on the go. Fiction mostly; generally I’ll read one newer book, and then one classic. I’d say I read at least 40 books per year.
What’s your greatest weakness?
Poutine. Real poutine. With awesome squeaky cheese curds, yummy gravy, and amazing fries.
If you were going to be stranded on a desert island, what three movies would you bring?
The Princess Bride, Say Anything, and The Natural.
What one person from the past or present would you like to have dinner with, and why?
My grandfather. He died 20 years ago, and I think it would have been great to know him as an adult.
What makes Points different from other companies you’ve worked at?
Points moves so quickly, and a small improvement can have a huge impact on our bottom line. While our business continues to grow at a rapid pace, there are still so many areas of opportunity. The trick is in figuring out what to attack first.
And finally, describe your favorite pair of shoes.
This is like Sophie’s choice!!! Okay — I’ll pick a pair of blue suede platform peep-toes…
Do Points people seem like your kind of people? Join us — check out our open positions.