China’s first multi-merchant coalition loyalty program, China Rewards, is now live. After Aimia Inc. and Points co-invested in a minority purchase of China Rewards last fall, the program is active to offer loyalty members a chance to earn and redeem a common currency for a number of participating merchants. This launch continues Points’ growth in the merchandising of major reward currencies across a diverse airline, hotel, and retail landscape.
Check out the video of the launch party in Shanghai below:
For more information, be sure to read the official press release!