China’s first multi-merchant coalition loyalty program, China Rewards, is now live. ¬†After Aimia Inc. and Points co-invested in a minority purchase of China Rewards last fall, the program is active to offer loyalty members a chance to earn and redeem a common currency for a number of ¬†participating merchants. This launch continues Points’ growth in the merchandising of major reward currencies across a diverse airline, hotel, and retail landscape.

Check out the video of the launch party in Shanghai below:


For more information, be sure to read the official press release!